Inaugural Coffee Chat with Microsoft’s Bryan Rutberg

Bryan Rutberg visits our Home Office for caffeine and a fireside chat.

For our first in a series of “coffee chats” with industry experts, Cindy Krueger sat down with Bryan Rutberg, Executive Communications Director, Microsoft Worldwide Services. Among the topics: making corporate messaging personal, the advantages and disadvantages of working with creative agencies, and a new job title: Communications Therapist. READ MORE


Owning Hall B5

One event, three keynotes, and one gigantic curve.

Producing multiple keynotes in the same space means more bang-for-the-buck for our clients. “Owning” the hall from load-in to load-out, we leverage and maximize creative, budgets, schedules and crew. READ MORE


Be Careful What You Wish For!

Microsoft MGXFY11, Atlanta, GA

In just 72 hours The Edge Creative produced seven distinct events at Microsoft’s annual Sales and Marketing meeting. We engaged an international audience of 30,000 people with creative content and media playing across a total of 860′ of screens, lit by 1,550 lights and held up by more truss than a kid in love with his erector set could ever dream of! READ MORE


A New Look for The New Conversation

Microsoft Enterprise Partner Group (EPG), Microsoft Global Exchange

“Thanks for all your efforts in creating and producing the
best EPG MGX Keynote ever!”
~ Simon Witts, Corporate Vice President, EPG

This event rocked! The theme, content, and scenic design all worked together to create a commanding and dynamic live experience that kept 5,000 attendees engaged and senior level executives excited and focused. READ MORE