Holland America Line (HAL), Sizzle Video

When Holland America Line President & CEO Stein Kruse requested an opening video for his public speaking engagements, we responded with a high-energy sizzle video that grabs the audience’s attention and communicates HALs appeal to a younger demographic.

Using an upbeat music track, a variety of edit techniques, video footage that we directed and shot, and some stock footage, the video successfully communicates the contemporary Holland America Line cruise experience and highlights HALs primary destinations: Alaska, Caribbean, and Europe.

Score: As soon as Stein started using the video, all the executives wanted it for their presentations. Then it was used at the Eurodam launch events to open seminars and press conferences. It served as the welcome to the HAL website home page for quite a while. And a version of the video that focused on the crew and officers (rather than guests) is used at HALs recruitment events. Sweeeeet!