Venice, a Princess, and a Magnificent Ship
The Edge Creative was awarded a Silver Telly Award for our production of the video “Nieuw Amsterdam Heritage.” The video was produced in celebration of Holland America Line’s 4th ship by that name, which launched last summer.
Shout out to Producer Julie Hunt, Writer/Director Bob Zenk, Director of Photography Chris Towey, and Editor Doug Loviska.
Holland America Line Nieuw Amsterdam Launch, Venice, Italy
Add dashing sea captains and this project reads more like a romance novel than a corporate event! But what a spectacular event it was!
Combining seafaring traditions, royalty, and state-of-the-art technology, The Edge Creative helped Holland America Line launch its nieuw-est ship, the Nieuw Amsterdam in Venice, Italy on July 4. This was the 8th HAL ship launch for our crackerjack producer, Julie Hunt.
The 4th ship in the line’s illustrious 137-year history to bear the name Nieuw Amsterdam, The Edge produced a Heritage video capturing the history and enchantment of the ship’s legacy. The video played a prominent role in launch activities and is now featured on the Holland America Line Website.
The Nieuw Amsterdam IV officially joined the Holland America Line fleet in a dazzling Dedication Day celebration. Following a press conference, Captains representing each ship in the HAL fleet arrived by water taxi and assembled to greet Her Royal Highness Princess Máxima of the Netherlands. A “red carpet” highlights video was edited by our team on the spot (mama mia!!) and delivered just in time to open the gala Dedication Ceremony. Scripted by The Edge team, HAL President & CEO Stein Kruse and Nieuw Amsterdam Captain Edward van Zaane addressed the VIP audience, and then escorted HRH Princess Máxima to officially name the ship and trigger the traditional champagne bottle breaking on the hull.
A Webcast carried the dedication ceremony live. And by week’s end we had produced an Inaugural Highlights video with footage of the new ship, interviews with HAL executives, and Dedication Day highlights. The video is showcased on HAL’s website and is being shared with Travel Agents and key stakeholders around the world.
Score: One of HAL’s VP’s said, “This Dedication Day will be an event that people will talk about for years to come as a performance extraordinaire.”
Grazie!!