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	<title>The Edge Creative</title>
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	<link>http://theedgecreative.com</link>
	<description>It’s your story. Let’s tell it like you mean it.</description>
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		<title>Seabourn Loyalty Program Launch Video</title>
		<link>http://theedgecreative.com/seabourn-launches-their-all-new-loyalty-program/</link>
		<comments>http://theedgecreative.com/seabourn-launches-their-all-new-loyalty-program/#comments</comments>
		<pubDate>Wed, 16 May 2012 19:05:33 +0000</pubDate>
		<dc:creator>craig</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://theedgecreative.com/?p=1061</guid>
		<description><![CDATA[Seabourn was preparing to launch an all-new loyalty program for their guests. They reached out to The Edge to produce a video that would be instructive yet keep the sexy look and feel of this high-end luxury cruise brand. Our friends at Seabourn were delighted with the finished product and are now featuring the video .... <a href="http://theedgecreative.com/seabourn-launches-their-all-new-loyalty-program/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<p>Seabourn was preparing to launch an all-new loyalty program for their guests.  They reached out to The Edge to produce a video that would be instructive yet keep the sexy look and feel of this high-end luxury cruise brand.  Our friends at Seabourn were delighted with the finished product and are now featuring the video on their website and broadcast on in-suite TV.<span id="more-1061"></span></p>
<h5>Seabourn Loyalty Video</h5>
<div class="video-wrapper"><div class="video-container" style="padding-bottom:56.25%"><iframe src="http://player.vimeo.com/video/42289341" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div>
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		<item>
		<title>Our Love for the Sounders</title>
		<link>http://theedgecreative.com/sounders-spot/</link>
		<comments>http://theedgecreative.com/sounders-spot/#comments</comments>
		<pubDate>Thu, 10 May 2012 23:57:15 +0000</pubDate>
		<dc:creator>craig</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://theedgecreative.com/?p=1019</guid>
		<description><![CDATA[We Are One Family That&#8217;s how we see it! And because we love being a part of the Sounder&#8217;s Family, we put together this spot to show our pride and respect. Football IS a family sport here, we LOVE taking our kids. IT&#8217;S GAME DAY! LET&#8217;S GO!!! Sounders Spot Sounders Spot Blooper Reel Additional Concept .... <a href="http://theedgecreative.com/sounders-spot/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<p><img src="http://theedgecreative.com/newedge/wp-content/uploads/01_Helena_Facepaint_300x169.png" /><img src="http://theedgecreative.com/newedge/wp-content/uploads/03_Players_Backseat_300x1691.png" /><img src="http://theedgecreative.com/newedge/wp-content/uploads/02_Evie_Toothbrush_300x169.jpg" /></p>
<h3>We Are One Family</h3>
<p>That&#8217;s how we see it! And because we love being a part of the Sounder&#8217;s Family, we put together this spot to show our pride and respect. Football IS a family sport here, we LOVE taking our kids.</p>
<p>IT&#8217;S GAME DAY! LET&#8217;S GO!!!<span id="more-1019"></span></p>
<h5>Sounders Spot</h5>
<div class="video-wrapper"><div class="video-container" style="padding-bottom:56.25%"><iframe src="http://player.vimeo.com/video/35983641" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div>
<h5>Sounders Spot Blooper Reel</h5>
<div class="video-wrapper"><div class="video-container" style="padding-bottom:56.25%"><iframe src="http://player.vimeo.com/video/41950056" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div>
<h5>Additional Concept for Existing Team Slogan &#8211; Give It Your Full 90</h5>
<p><img src="http://theedgecreative.com/newedge/wp-content/uploads/AwayWeGo_Boards_1_450x354.png" /><img src="http://theedgecreative.com/newedge/wp-content/uploads/AwayWeGo_Boards_11_450x354.png" /><img src="http://theedgecreative.com/newedge/wp-content/uploads/AwayWeGo_Boards_12_450x354.png" /><img src="http://theedgecreative.com/newedge/wp-content/uploads/AwayWeGo_Boards_14_450x354.png" /></p>
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		<title>Two Winners at the 2011 Telly Awards!</title>
		<link>http://theedgecreative.com/threes-a-charm/</link>
		<comments>http://theedgecreative.com/threes-a-charm/#comments</comments>
		<pubDate>Tue, 01 May 2012 20:38:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Recognition]]></category>
		<category><![CDATA[Award Winning Media]]></category>
		<category><![CDATA[EPG]]></category>
		<category><![CDATA[MGX]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Seabourn]]></category>
		<category><![CDATA[Telly Awards]]></category>

		<guid isPermaLink="false">http://www.3-ls.com/clients/theedgecreative/?p=76</guid>
		<description><![CDATA[The 33rd Annual Telly Awards recently honored The Edge Creative – for the third year in a row! Bronze Awards were bestowed for videos we produced for two of our most prestigious clients – winning us recognition in the category of Employee Communications for a large corporate event for Microsoft; and the Travel &#38; Tourism .... <a href="http://theedgecreative.com/threes-a-charm/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<p>The <span style="color: #e56102; font-weight: bold;">33rd Annual Telly Awards</span> recently honored The Edge Creative – <span style="color: #e56102; font-weight: bold; font-style: italic;">for the third year in a row!</span></p>
<p>Bronze Awards were bestowed for videos we produced for two of our most prestigious clients – winning us recognition in the category of Employee Communications for a large corporate event for Microsoft; and the Travel &amp; Tourism category, for the Seabourn Quest Launch.<span id="more-76"></span></p>
<h5>Microsoft EPG Opener</h5>
<div class="video-wrapper"><div class="video-container" style="padding-bottom:56.25%"><iframe src="http://player.vimeo.com/video/27073498" frameborder="0"></iframe></div></div>
<h5>Seabourn Quest Launch</h5>
<div class="video-wrapper"><div class="video-container" style="padding-bottom:56.25%"><iframe src="http://player.vimeo.com/video/26403325" frameborder="0"></iframe></div></div>
<p>The Telly Awards have worked to strengthen the visual arts community by inspiring, promoting, and supporting creativity since 1978. We are once again honored to be among the winners, and want to extend Congratulations to our winning clients, too!</p>
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		<item>
		<title>Peter Howland</title>
		<link>http://theedgecreative.com/peter-howland/</link>
		<comments>http://theedgecreative.com/peter-howland/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 12:30:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Core Team]]></category>

		<guid isPermaLink="false">http://www.3-ls.com/clients/theedgecreative/?p=40</guid>
		<description><![CDATA[CEO and Head of Hoopla I got into corporate theater from the production side. In college I started a company with four friends supplying stagehand labor to local venues. I moved to England after graduating and worked for The Unusual Rigging Company; we staged large scale corporate events throughout Europe and worldwide rock and roll .... <a href="http://theedgecreative.com/peter-howland/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-202" src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_5908.jpg" alt="" /><img class="alignnone size-medium wp-image-202" src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_58751.jpg" alt="" /><img class="alignnone size-medium wp-image-202" src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_5848.jpg" alt="" /></p>
<h3>CEO and Head of Hoopla</h3>
<p>I got into corporate theater from the production side. In college I started a company with four friends supplying stagehand labor to local venues. I moved to England after graduating and worked for The Unusual Rigging Company; we staged large scale corporate events throughout Europe and worldwide rock and roll tours. A great job for a single guy in his twenties!</p>
<p>Moving to Seattle in the mid-90s, I landed a job with Watts Silverstein and Associates – a small communications agency where I learned the creative side of the business and met many of the talented people I still work with today. In 2005 I opened The Edge Creative with the goal of creating a company where good people like to work and clients keep coming back. I’m proud of the company we’ve become and excited to see where we’ll go.</p>
<p>In my role as CEO and Head of Hoopla, I’m a facilitator with a creative bent. I find the biggest joy in collaborating with colleagues and clients to develop ideas far beyond one person’s vision. My favorite moments on a project are when we come up with ‘The Nugget’ that will drive our creative energies to produce great work, and then seeing it all come together onsite, or at the end of an edit session. Developing a project from concept to completion is thrilling…and apparently addictive.</p>
<div class="extra">
<h4><em>What is something extraordinary or unique that I’ve done only ONE time?</em></h4>
<p>&#8220;I helped produce King Hussein of Jordan’s first son’s wedding in Amman. THAT was an event!&#8221;</p>
</div>
<div class="support">
<h4>These are the organizations and foundations that I support.</h4>
<ul>
<li><a href="http://www.childrenscircleofcare.com/" target="_blank">Children&#8217;s Circle of Care</a></li>
<li><a href="http://www.warl.org/" target="_blank">The Washington Animal Rescue League</a></li>
</ul>
</div>
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		<item>
		<title>David Jolosky</title>
		<link>http://theedgecreative.com/david-jolosky/</link>
		<comments>http://theedgecreative.com/david-jolosky/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 22:37:58 +0000</pubDate>
		<dc:creator>craig</dc:creator>
				<category><![CDATA[Specialists]]></category>

		<guid isPermaLink="false">http://www.3-ls.com/clients/theedgecreative/?p=549</guid>
		<description><![CDATA[Creative Director, Graphic Designer, Animation Call me Davey J. My first paying job was a sales clerk at 7-11, where I won $100 for a contest to make the coolest display for the 32-ounce Big Gulp. Who drinks 32 ounces of soda?!   I started doing professional graphic design when I was 18. After 12 years .... <a href="http://theedgecreative.com/david-jolosky/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<h3>Creative Director, Graphic Designer, Animation</h3>
<p>Call me Davey J. My first paying job was a sales clerk at 7-11, where I won $100 for a contest to make the coolest display for the 32-ounce Big Gulp. Who drinks 32 ounces of soda?!  </p>
<p>I started doing professional graphic design when I was 18. After 12 years in advertising and 5 years creative directing for the Web, I discovered motion graphics and video. A colleague of mine asked me to design some animation that he could project on a really really big surface for an event and I was  hooked! I am a film and video director, editor, creative director, graphic designer, and media consultant; I’ve worked on video and event projects with The Edge Creative in these capacities for over 6 years.</p>
<div class="extra">
<h4>  What is something extraordinary or unique that I’ve done only ONE time?</h4>
<p>&#8220;I assisted in the birth of my second son while en route to the hospital; he was born in the front seat of my car. Extraordinary? Unique? Maybe not, but it was one helluva drive.&#8221; 
</p></div>
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		<item>
		<title>Cindy Krueger</title>
		<link>http://theedgecreative.com/cindy-krueger/</link>
		<comments>http://theedgecreative.com/cindy-krueger/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 12:25:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Core Team]]></category>

		<guid isPermaLink="false">http://www.3-ls.com/clients/theedgecreative/?p=27</guid>
		<description><![CDATA[COO and Designated Adult I discovered the extraordinary world of corporate theater back in the mid-70&#8242;s. I was teaching school and spent a summer working for a small creative agency – I’ve been in the business ever since, as a producer, stage manager, general manager, vp of production, and as a creative and client lead. .... <a href="http://theedgecreative.com/cindy-krueger/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-202" src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_5598.jpg" alt="" /><img class="alignnone size-medium wp-image-202" src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_56111.jpg" alt="" /><img class="alignnone size-medium wp-image-202" src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_5679.jpg" alt="" /></p>
<h3>COO and Designated Adult</h3>
<p>I discovered the extraordinary world of corporate theater back in the mid-70&#8242;s. I was teaching school and spent a summer working for a small creative agency – I’ve been in the business ever since, as a producer, stage manager, general manager, vp of production, and as a creative and client lead.</p>
<p>My job with The Edge Creative is perfect for me. I wear a variety of hats (often in the same day!) and I’m never bored. I work with a great team, I learn something every single day, and regularly get to take risks and laugh hard. I met Peter more than a decade ago when he came to work for me as a producer at Watts Silverstein and Associates. It’s a lovely karmic twist that I now work for Peter, and a laugh that I’m the “designated adult”!</p>
<div class="extra">
<h4><em>What is something extraordinary or unique that I’ve done only ONE time?</em></h4>
<p>&#8220;In a nod to my teaching years, I produced Seeds of Compassion Kids Day – an event where 16,000 Washington State school children came to hear the Dalai Lama speak about compassion. The challenges were ample, but the rewards were exceptional, including His Holiness the Dalai Lama being made momentarily speechless by the emotion of the event.&#8221;
</p></div>
<div class="support">
<h4>These are the organizations and foundations that I support.</h4>
<ul>
<li><a href="http://www.kiva.org/" target="_blank">Kiva Micro-lending</a></li>
<li><a href="http://www.worldvision.org//" target="_blank">World Vision Child Sponsor For The Cure</a></li>
<li><a href="http://www.seattle.gov/neighborhoods/ppatch"> Seattle P-Patch, Community Garden<br />
 </a></li>
<li><a href="http://www.seattle.gov/animalshelte" target="_blank">Seattle Animal Shelter</a></li>
</ul>
</div>
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		<item>
		<title>Celena Kathan</title>
		<link>http://theedgecreative.com/celena-kathan/</link>
		<comments>http://theedgecreative.com/celena-kathan/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 22:41:17 +0000</pubDate>
		<dc:creator>craig</dc:creator>
				<category><![CDATA[Specialists]]></category>

		<guid isPermaLink="false">http://www.3-ls.com/clients/theedgecreative/?p=555</guid>
		<description><![CDATA[Producer and Project Manager I grew up in Port Orchard, a small town in Western Washington. After college I was working as a receptionist but wanted to do something else. My carpool buddy said a friend she knew from college “does something with marketing, travels a lot, and likes her job.” With only that to .... <a href="http://theedgecreative.com/celena-kathan/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<h3>Producer and Project Manager</h3>
<p>I grew up in Port Orchard, a small town in Western Washington. After college I was working as a receptionist but wanted to do something else. My carpool buddy said a friend she knew from college “does something with marketing, travels a lot, and likes her job.” With only that to go on, I did some research and started emailing her friend looking for work. I had no experience, but it turns out gumption is a good quality for a producer and the friend hired me as a production assistant at Watts Silverstein and Associates.</p>
<p>I met Peter on my first project with Watts; I worked as his Production Coordinator for an Intel event in Santa Clara. It was the first time I had room service! Over the past 13 years I have evolved into an independent Producer and have travelled much of the world. I am happiest when it is late at night and everyone is rallying to get the project done; everyone is laughing because they are so tired but working toward the same goal. I really like the teamwork. And I still get a kick out of room service!</p>
<div class="extra">
<h4>What is something extraordinary or unique that I’ve done only ONE time?</h4>
<p>&#8220;I climbed Mt. Fuji – and it was NOT easy!&#8221;
</p></div>
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		<item>
		<title>Launching Ultra Luxury on the Mediterranean</title>
		<link>http://theedgecreative.com/launching-ultra-luxury-on-the-mediterranean/</link>
		<comments>http://theedgecreative.com/launching-ultra-luxury-on-the-mediterranean/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 22:20:35 +0000</pubDate>
		<dc:creator>craig</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Blythe Danner]]></category>
		<category><![CDATA[Carnival]]></category>
		<category><![CDATA[Cruise]]></category>
		<category><![CDATA[Cruise Ship]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Holland America Line]]></category>
		<category><![CDATA[Quest]]></category>
		<category><![CDATA[Seabourn]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.3-ls.com/clients/theedgecreative/?p=346</guid>
		<description><![CDATA[The Seabourn Quest on her inaugural night! Following 7 successful new ship launches for Holland America Line (HAL), producer extraordinaire Julie Hunt and her Edge Creative team recently helped launch the Seabourn Quest – the newest ship in Carnival’s ultra-luxury Seabourn brand. Earlier this year Carnival Corporation relocated Seabourn headquarters to Seattle to join its .... <a href="http://theedgecreative.com/launching-ultra-luxury-on-the-mediterranean/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<h3>The Seabourn Quest on her inaugural night!</h3>
<p>Following 7 successful new ship launches for Holland America Line (HAL), producer extraordinaire Julie Hunt and her Edge Creative team recently helped launch the Seabourn Quest – the newest ship in Carnival’s ultra-luxury Seabourn brand.<span id="more-346"></span></p>
<p>Earlier this year Carnival Corporation relocated Seabourn headquarters to Seattle to join its sister company Holland America Line. Carnival also named Rick Meadows, our long-time HAL client, as the new President of Seabourn. With the launch of the Seabourn Quest just 6 months away, and given Julie’s track record, it’s no wonder Rick wanted her on the team.</p>
<h5>The Seabourn Quest Launch Video</h5>
<div class="video-wrapper"><div class="video-container" style="padding-bottom:56.25%"><iframe src="http://player.vimeo.com/video/26403325" frameborder="0"></iframe></div></div>
<p>Inaugural events started with a series of introductory Mediterranean cruises for media and travel professionals. The Edge produced supporting media and provided executive speech writing for the onboard press, sales, and crew recognition events. Meanwhile, Julie and her crew also conducted executive interviews and captured b-roll of the gorgeous new ship. In a testament to The Edge’s ability to multi-task across 9 time zones and with a producer literally at sea, we had a highlights video of the new ship up on Seabourn’s website before Quest even launched.</p>
<p><img src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/Seabourn-Launch-Post-2.jpg" alt="Seabourn Quest Launch" /></p>
<p>The marketing events were capped off in Barcelona, with an elegant Dedication Ceremony featuring Rick Meadows and the ship’s Godmother, Blythe Danner. Julie’s team produced the dedication speeches, all the pre-produced video and show graphics, and filmed the day’s events. Footage from the Godmother Tour and Dedication Ceremony was used to create a new ending on the highlights video, which was once again completed and on the Seabourn site in record time.</p>
<p>Kudos to Julie, Brendan, Doug, Steve, Virginia, and Bob for a job incredibly well done.</p>
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		<title>Motion Graphics: A Capabilities Spotlight</title>
		<link>http://theedgecreative.com/capabilities-spotlight-motion-graphics/</link>
		<comments>http://theedgecreative.com/capabilities-spotlight-motion-graphics/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 19:08:20 +0000</pubDate>
		<dc:creator>craig</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Production]]></category>

		<guid isPermaLink="false">http://www.3-ls.com/clients/theedgecreative/?p=583</guid>
		<description><![CDATA[Nothing grabs and keeps your attention quite like motion graphics. From fully-animated scenes to simple, but elegant words changing over time…we do all that. Luckily you’re reading this before clicking on that play button below or I would have lost you for sure…]]></description>
			<content:encoded><![CDATA[<p>Nothing grabs and keeps your attention quite like motion graphics. From fully-animated scenes to simple, but elegant words changing over time…we do all that. Luckily you’re reading this before clicking on that play button below or I would have lost you for sure…<span id="more-583"></span></p>
<div class="video-wrapper"><div class="video-container" style="padding-bottom:56.25%"><iframe src="http://player.vimeo.com/video/39856602" frameborder="0"></iframe></div></div>
]]></content:encoded>
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		<title>Sherry Fadely</title>
		<link>http://theedgecreative.com/sherry-fadely/</link>
		<comments>http://theedgecreative.com/sherry-fadely/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 12:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Core Team]]></category>

		<guid isPermaLink="false">http://www.3-ls.com/clients/theedgecreative/?p=43</guid>
		<description><![CDATA[Account Manager I play two roles at The Edge although I see them as intricately intertwined. I oversee projects and accounts, developing and maintaining relationships with our clients and our creative teams, keeping communications open, problem solving, managing and making sure we deliver the goods. I’m also responsible for leading our team in developing new .... <a href="http://theedgecreative.com/sherry-fadely/"> Read the rest of the story >>. </a> ]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_5509.jpg" class="alignnone size-medium wp-image-202" /><img src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_5582.jpg" class="alignnone size-medium wp-image-202" /><img src="http://www.3-ls.com/clients/theedgecreative/wp-content/uploads/IMG_5567.jpg" class="alignnone size-medium wp-image-202" /></p>
<h3>Account Manager</h3>
<p>I play two roles at The Edge although I see them as intricately intertwined. I oversee projects and accounts, developing and maintaining relationships with our clients and our creative teams, keeping communications open, problem solving, managing and making sure we deliver the goods. I’m also responsible for leading our team in developing new biz.</p>
<p>Truth is I’ve played many production roles throughout my career. During my time in L.A., I handled travel logistics for rock musicians. I worked a long stint as assistant to various production execs at Columbia Pictures. In 1989 I went to work for a successful film producer and climbed the ranks to co-producer. I ended up at HBO as a director of production, overseeing all aspects of the day-to-day physical production of HBO’s well-known feature films. I moved to the Seattle area in 2000 and while my goal was to open a bed &amp; breakfast (in my mind that was still producing…) here I am in the event industry instead.</p>
<div class="extra">
<h4>What is something extraordinary or unique that I have done only ONE time?</h4>
<p>I spent two days (and one night!) on the aircraft carrier Carl Vinson which included blowing a tire on our landing, being on deck to watch top gun pilots qualify touch &amp; go landings and experiencing the exhilarating catapult flight off the carrier as we headed home!
</p></div>
<div class="support">
<h4>These are the organizations and foundations that I support.</h4>
<ul>
<li><a href="http://www.cbcef.org/youth-major-taylor.html" target="_blank">Major Taylor Project</a></li>
<li><a href="http://www.worldbicyclerelief.org/" target="_blank">World Bicycle Relief</a></li>
</ul>
</div>
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