(Eavesdropping on the brainstorm) “Right…then this guy, let’s call him ‘In-Your-Face-Guy,’ he’s so excited about Microsoft Extenders for Media Center that he wants to see what YOU have in YOUR house, so he checks you out through your TV…then we bring him back in various guises throughout the campaign!”
And so it went. We created a variety of 15-second spots which ran on Media Center channels, and were integrated into Microsoft’s Extender web campaign.
Score: ‘Sarge’ achieved a 46% click-through rate. Not bad when 15% is considered a success!
